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Baby Boom at the Fort Birmingham!

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Baby Boom At The Fort Birmingham!

Birmingham’s out-of-city shopping park celebrates new parents.


elenaThe Fort Shopping Park, Birmingham, is going baby crazy this summer!

Complementing the current ‘Fashion Moves Forward at The Fort’ campaign, which focuses on six local residents who are moving through different stages of life, the shopping park is celebrating new parents and parents-to-be.

The Fort’s pregnant campaign star Elena Riva will be the face of the upcoming activity as she heads towards welcoming her own new arrival. Elena, a researcher at a local university, who is currently eight months pregnant said: “It’s great to be involved in The Fort’s campaign. Being a first time expectant Mum, I know how daunting the experience of impending parenthood is. The Fort has a lot to offer busy mums and mums-to-be, not only is there a fabulous fashion offering but there is also a great selection of products for once the baby is born, and free parking too.”

Babies are big this season and with Elena’s first bundle of joy due in July, not to mention the impending arrival of the Royal baby, the next few months will see lots going on for new and growing families at The Fort. There will be events with guest speakers, fantastic competitions plus exciting social media campaigns.

The Fort has a fantastic offering for families; from free parking and child friendly restaurants, to essential high street retailers such as Mothercare, Next and Boots.

We all know being a parent is an expensive phase in life and the Fort’s ‘Baby Boom’ activity is aimed at helping Mums and Dads get ready for parenting. Some may even be lucky winners too!

Ambassador Elena will also be keeping us updated on her last few weeks of pregnancy as we await the exciting news of if it’s a boy or a girl!

Celebrate at Frankie & Benny’s

American Italian Diner, Frankie and Benny’s, will be offering one mum-to-be the chance to win a baby shower for her and 10 friends or family members. The lucky lady will be treated to a selection of pizzas, cupcakes and soft drinks at the award winning, family friendly restaurant. The competition will run across the website and social media, and is an opportunity to celebrate upcoming additions to the family.

Win a Nursery!

Retailers Next, Mothercare and Boots want to help soon to be parents prepare for their arrival with the chance to win £750.00 worth of nursery necessities. The competition will launch online via the Fort’s Facebook page next month.

Through a photo sharing campaign mums and dads-to-be could win essentials such as a cot, moses basket, bedding and a baby monitor.


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