So, your start up business needs a website…but, what do you have to consider? Here are a few points to get you on the right track
In the beginning:
The first thing to consider is, do you build the website yourself, or, get a company to build it for you? It is cheapest to build it yourself, but, make sure you/someone in y
our business has the time, plus, ability to build and maintain the website.
The second thing to do is to choose and register a domain name (web address) for your website. This should be is easy to remember for your potential customers. You
can find out if the domain name you would like to use can be used here https://www.123-reg.co.uk/domain-names/advanced-search-tool.shtml
The third thing to do is decide on the purpose of your business website and build your contend around this purpose, e.g. make people aware of your products/services, sell your products, inform customers of offers etc.
The pointers below are things to consider when you are building your business website once you have decided on the above:
Be clear and concise on your website. Explain briefly what your business does, where you are located, up coming offers etc without using too many words, it helps keep people on your website. Also, ensure the font style and size are easy to read, as well as the colours you use throughout your website are pleasing to the eye and make the text stand out.
Have different pages for different aspects of your business so people can easily find the information they want e.g. home page, contact us, events, meet the team, job page…but, don’t have too many pages as it can be overwhelming.
Make sure people can easily move between each page on your website. You could have a bar at the top, or, side with each page which can be accessed.
Make sure people can follow you on your social media platforms from your website…but make sure you use the platform regularly so you look active and up to date. You could place your Twitter feed on your website.
Make it easy to contact your business via email and phone from the website. Be clear of the times which are best to call e.g. 9am-5pm.
Have relevant pictures/photographs of your business on your website…but make sure you follow copy right laws. The easiest thing to do is to take photographs yourself.
Ensure any videos you place onto your website look professional and add value to your website.
Two Key Things To Do Once You Have Built Your Business Website.
The first key thing which should not be overlooked is to ensure someone who is not in your company can understand the website and navigate it easily…get someone to view and review it before you make it live, but…ask someone who will point out errors and won’t just say it’s great!
The second key thing about your website is you should review your website to keep it fresh and up to date with how your business is developing. Make sure if you have events coming up they are on the website, recent pictures from events should be uploaded onto the website also.
For further advice on the aesthetics, usability, or, pointers for a website, please feel free to contact me [email protected]; 07531051264.
Written by Rebecca Mason, Owner of RM Troubleshooter.